in 2017, I took all our technology and learnings from Drone Racing and set out to build “Real World MarioKart” with RC cars.
This started an 18 month journey of user research that shared and validated every aspect of the product through 5 hardware prototypes. Research included national surveys, 8 field tests with 600 users and 50 hours of 1-1 interviews.
I have shared this case study with with hundreds of entrepreneurs and students. Contact me for more information.